Established media, news, and entertainment corporations have also created and expanded their visibility to YouTube channels to reach bigger audiences. In 2010, it was reported that nearly a third of the videos with advertisements were uploaded without permission of the copyright holders. YouTube gives an option for copyright holders to locate and remove their videos or to have them continue running for revenue. In May 2013, Nintendo began enforcing its copyright ownership and claiming the advertising revenue from video creators who posted screenshots of its games. In February 2015, Nintendo agreed to share the revenue with the video creators through the Nintendo Creators Program.
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- Discovery (including among others Bravo, USA Network, Syfy, Disney Channel, CNN, Cartoon Network, E!, Fox Sports 1, Freeform, FX and ESPN).
- In September 2020, YouTube announced that it would be launching a beta version of a new platform of 15-second videos, similar to TikTok, called YouTube Shorts.
- At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws.
- On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced YouTube TV, an over-the-top MVPD-style subscription service that would be available for United States customers at a price of US$65 per month.
- On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA.
- In October, YouTube announced that they would be rolling out customizable user handles in addition to channel names, which would also become channel URLs.
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On February 1, 2018, it was rolled out in 130 countries worldwide, including Brazil, Mexico, Turkey, and Iraq. On May 22, 2018, the music streaming platform named “YouTube Music” was launched for people who mostly listen to music on YouTube. In 2008, all links to videos on the main page were redirected to Rick Astley’s music video “Never Gonna Give You Up”, a prank known as “rickrolling”. The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a “new layout”.
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YouTube was not the first video-sharing site on the Internet; Vimeo was founded in November 2004, though that site remained a side project of its developers from CollegeHumor. Besides helping to bolster ratings and long-term viewership for Saturday Night Live, “Lazy Sunday”‘s status as an early viral video helped establish YouTube as an important website. Despite eventually being taken down, these duplicate uploads of the skit helped popularize YouTube’s reach and led to the upload of more third-party content. The site grew rapidly; in July 2006, the company announced that more than 65,000 new videos were being uploaded every day and that the site was receiving 100 million video views per day. In January 2024, YouTube had more than 2.7 billion monthly active users, who collectively watched more than one billion hours of videos every day.
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In September 2020, YouTube announced that it would be launching a beta version of a new platform of 15-second videos, similar to TikTok, called YouTube Shorts. Like TikTok, it gives users access to built-in creative tools, including the possibility of adding licensed music to their videos. In 2013, YouTube launched a pilot program for content providers to offer premium, subscription-based channels. In 2014, YouTube announced a subscription service known as “Music Key”, which bundled ad-free streaming of music content on YouTube with the existing Google Play Music service. YouTube also released YouTube Music, a third app oriented towards streaming and discovering the music content hosted on the YouTube platform.
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- On May 22, 2018, the music streaming platform named “YouTube Music” was launched for people who mostly listen to music on YouTube.
- As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube.
- In February 2005, the company registered The same day, the company launched a public beta and by November, a Nike ad featuring Ronaldinho became the first video to reach one million total views.
- YouTube has had unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities.
- In 2010, it was reported that nearly a third of the videos with advertisements were uploaded without permission of the copyright holders.
- YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators.
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- In 2008, all links to videos on the main page were redirected to Rick Astley’s music video “Never Gonna Give You Up”, a prank known as “rickrolling”.
- In the United States as of November 2020, and June 2021 worldwide, YouTube reserves the right to monetize any video on the platform, even if their uploader is not a member of the YouTube Partner Program.
- YouTube also released YouTube Music, a third app oriented towards streaming and discovering the music content hosted on the YouTube platform.
- Whereas YouTube’s inherent ability to allow presidents to directly connect with average citizens was noted, the YouTube content creators’ new media savvy was perceived necessary to better cope with the website’s distracting content and fickle audience.
- In 2023, YouTube’s advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022.
- Journalist Virginia Heffernan stated in The New York Times that such videos have “surprising implications” for the dissemination of culture and even the future of classical music.
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Shortly after the Russian invasion of Ukraine in 2022, YouTube removed all channels funded by the Russian state. YouTube expanded the removal of Russian content from its site to include channels described as ‘pro-Russian’. In April 2010, Lady Gaga’s “Bad Romance” became the most-viewed video, becoming the first video to reach 200 million views on May 9, 2010. In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute. That year, the company again changed its interface and at the same time, introduced a new logo with a darker shade of red. In February 2005, the company registered The same day, CuntBoom the company launched a public beta and by November, a Nike ad featuring Ronaldinho became the first video to reach one million total views.
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YouTube’s owner Google announced in November 2015 that they would help cover the legal cost in select cases where they believe fair use defenses apply. In the 2011 case of Smith v. Summit Entertainment LLC, professional singer Matt Smith sued Summit Entertainment for the wrongful use of copyright takedown notices on YouTube. In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users. On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA.
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State censorship of YouTube content
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On September 23, 2025, YouTube parent company Alphabet announced that it would reinstate creators that were banned for spreading misinformation about COVID-19 and the 2020 U.S. presidential election. Karim could not easily find video clips of the incident and the 2004 Indian Ocean tsunami online, which led to the idea of a video-sharing site. Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not. Difficulty in finding enough dating videos led to a change of plans, with the site’s founders deciding to accept uploads of any video. Some YouTube videos have themselves had a direct effect on world events, such as Innocence of Muslims (2012) which spurred protests and related anti-American violence internationally. Journalist Virginia Heffernan stated in The New York Times that such videos have “surprising implications” for the dissemination of culture and even the future of classical music.
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Starting with the Oculus Quest, the app was updated for compatibility with mixed-reality passthrough modes on VR headsets. The use of Content ID to remove material automatically has led to controversy in some cases, as the videos have not been checked by a human for fair use. Since April 2016, videos continue to be monetized while the dispute is in progress, and the money goes to whoever won the dispute. Should the uploader want to monetize the video again, they may remove the disputed audio in the “Video Manager”. YouTube has cited the effectiveness of Content ID as one of the reasons why the site’s rules were modified in December 2010 to allow some users to upload videos of unlimited length.